Roots Canada needed a consultative and strategic partner to manage programmatic display and other digital ad executions.
Roots Canada, a premium outdoor lifestyle brand that unites the best of cabin and city, needed a consultative and strategic partner to manage programmatic display and other digital ad executions. Eyereturn activated scalable and unique strategies for the brand, also providing Roots with deep psychographic customer profiles, insights on where and when they purchase, and lifetime value of their customers.
Associating heavier budgets on the formats that were best performing in terms of CTR, volume, and interaction rate e.g., leaderboard, mobile and big box. TheGeofence tactic was meant to target users present in shopping centres acrossCanada during the Black Friday weekend. Messages were served only to shopping areas, hence users seemed to engage with these ads more. Targeting relevant segments like “Online Shopping Enthusiasts”, “Discount and Deal Seeker”,“Lifestyle Enthusiasts”, “Women’s Interests” etc.
Eyereturn was successful in driving incremental sales by prospecting and retargeting tactics through Eyereturn's programmatic platforms, in addition to using Search and Social to hit ever-increasing sales targets each month.
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