Save the Children partnered up with Eyereturn to increase awareness of the charity through prospective targeting and ultimately drive towards donations.
Save the Children partnered up with Eyereturn to increase awareness of the charity through prospective targeting and ultimately drive towards increasing donations from current and prospective donors.
Eyereturn identified key personas of the organization's database of donors by understanding behavioural segments that have converted in previous campaigns. Social media marketing was employed to target relevant users leveraging in-platform targeting capabilities and segments based on interest categories and engagements. This provided an audience that resonates well with Save The Children's brand and messaging. We further extended the targeting to also include standard display, run across desktop, tablet and mobile platforms.
The audience maintained a high level of engagement with the charity's landing page and led to high conversions and donations. The campaign was able to garner 5M impressions with unique users accounting for 80% of that audience.
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