Leveraging dynamic targeting and retargeting, Eyereturn was able to generate a custom audience pool of almost 2 million individuals. These users shared a high likeness with Scotiabank's target behavioral segments. We then curated a plan that would reach these users across all of their connected devices at a time and place that was best suited for delivering the brand's messaging.

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The campaign delivered over 10M impressions (16% more impressions than estimated) and performed very well within the relevant audience segments. Eyereturn was able to identify several new audiences based on key performance indicators from different life stages and lifestyles were that engaged with the ad and brand's website.