Travel Alberta’s focus was on promoting the sights and sounds of Alberta via digital advertising, with the goal of driving more visitors to their website
The goal of the campaign was to encourage travel intenders to visit Alberta by driving them to the TravelAlberta.com website to build and plan their vacation.
Leveraging our robust DMP, Eyereturn identified and targeted customer segments likely to travel. Eyereturn deployed a combination of human and machine optimizations with conversions as a main KPI. Tactics employed included: Auto Optimization, Detailed reporting, Verification technology, SmartTAGs, Real-time results analysis and Fraud detection.
Eyereturn outperformed competitors by targeting people who planned a trip on Travel Alberta’s website at an impressive rate of 14%
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